Traditional collection development: Lessons from fast fashion

The paper herein seeks to study which lessons can be learned from lean thinking, approached in fast fashion, and taken to companies with traditional launches, so that they become more dynamic in the response to the consumer. For such, a bibliographic research has been carried out about the development of collections in the traditional model and fast fashion analyzing the advantages and disadvantages of each one and the main objectives proposed in the literature of lean thinking. From such premises, a discussion was held about the adaptations to be carried out in the traditional model of the fashion industry aiming at reducing the lead time and minimizing the risk of collections to meet the demands of the consumers, without, however, losing the innovation differential of the collection.