The study of the key factors of successfully importing foreign workers by utilizing two-stage relationship marketing model

In recent years, the Taiwanese government has been importing foreign workers to supplement the shortage of domestic labor force as a temporary expedient. Its main purpose is to help solve domestic businesses´ labor problems. By importing foreign workers, the employer is able to obtain an immediate labor force. At the same time, the agency also generates economic gains. Upon arriving in Taiwan, language, religion culture and environment are all unfamiliar. For this reason, the workers have to adjust to these differences and work to achieve their financial goals at the same time. Some experience difficulties in both work and everyday life. Apart from issues of a personal nature, these difficulties may be related to several other issues particular to the foreign worker system. It could be government policies or control measures. It could also be the way the employer utilizes the worker or runs the business. This study is based on relationship marketing models. To discuss the key factors of successfully importing foreign workers, this study will be conducted by using questionnaires to verify the model and analyze the data.