Title :
Competition between real-life friends and virtual-life friends
Author :
Bin Fang ; Qiang Ye
Author_Institution :
Sch. of Manage., Harbin Inst. of Technol., Harbin, China
Abstract :
With the rapid growth of social gaming market, it is of importance to investigate how to encourage players to contribute more economic value to the company. We analyzed a social gaming dataset from one of the social media leaders in China. The result suggests social influence from players´ friends is one factor derive players to spend money. Also, it suggests social influence generated by friends known only in the game is statistically stronger than by friends known also in the real world.
Keywords :
computer games; data analysis; marketing data processing; virtual reality; dataset; economic value; real world; real-life friends; social gaming market; social media leaders; virtual-life friends; Companies; Conferences; Data models; Economics; Games; Robustness; Social network services; social gaming; social influence; virtual-life;
Conference_Titel :
Advances in Social Networks Analysis and Mining (ASONAM), 2014 IEEE/ACM International Conference on
Conference_Location :
Beijing
DOI :
10.1109/ASONAM.2014.6921673
