DocumentCode
1174358
Title
Company strategy-a role for the electrical engineer?
Author
Jones, W.G.T.
Volume
1
Issue
1
fYear
1991
fDate
2/1/1991 12:00:00 AM
Firstpage
12
Lastpage
18
Abstract
In any company employing engineers there is likely to be an important role for a small number of them in helping to formulate corporate strategy. They will need wide knowledge of the company´s business and its technological background but do not need to be experts in every area, provided that they have a good range of internal contacts to call on. The engineering strategists must be capable of working closely with people from other disciplines, such as marketing and finance, and it is a bonus if they have had some experience or training in those areas
Keywords
corporate modelling; electrical engineering; corporate strategy; electrical engineer; engineering strategists; finance; marketing;
fLanguage
English
Journal_Title
Engineering Management Journal
Publisher
iet
ISSN
0960-7919
Type
jour
Filename
136329
Link To Document