Title :
Opened Pins Recommendation System to promote tourism sector in Chiang Rai Thailand
Author :
Wicha, Santichai ; Temdee, Punnarumol ; Suebsombut, Paweena
Author_Institution :
Sch. of Inf. Technol., Mae Fah Luang Univ., Chiang Rai, Thailand
Abstract :
Internet and mobile technologies have significantly influenced the people in this century. This paper investigates on how to promote the local tourism sector that matches with the changing customer behavior of tourists in ICTs generations. The study shows the ICTs system that is designed for sharing and accessing the points of interest or tourist destination for local tourism and business sector, known as the "Opened Pins Recommendation System". The results show that there are positive user\´s satisfactions of the system design and a prototyping on the tourist users and local tourism sector.
Keywords :
consumer behaviour; recommender systems; travel industry; Chiang Rai; ICT system; Internet technology; Thailand; customer behavior; information and communication technology; mobile technology; opened pins recommendation system; tourism sector promotion; tourist user prototyping; user satisfaction; Abstracts; Business; Decision support systems; Internet; Mobile communication; Pins; System analysis and design; E-Tourisms; Mobile application; POIs recommended system;
Conference_Titel :
Asia-Pacific Signal and Information Processing Association, 2014 Annual Summit and Conference (APSIPA)
Conference_Location :
Siem Reap
DOI :
10.1109/APSIPA.2014.7041815