Winning plays and winning ways in master customer management

Business has undergone phenomenal change in the past 20 years as a result of various economic, social, and political events including Black Monday in 1987, the reunification of Germany in 1990, Operation Desert Storm in 1991, Netscape´s world famous 1995 initial public offering, the Thai Baht and Russian currency crisis of 1998, the technology wreck of 2000, and the credit crunch of 2007. Looking at change from a cumulative economic perspective, China today stands third to the United States powerhouse as measured by its contribution to global gross domestic product. This is in stark contrast to China´s relevance in the early 1980s, where she was merely a blip on the economic world stage. So what does this change, in its various forms - emergent, episodic, incremental, continuous, transitional, transformative - mean? Quite simply, it means opportunity even for the most cynical personalities out there.