DocumentCode
1199653
Title
[Inside front cover]
Author
Du, T.C. ; Hsing-Ling Chen
Author_Institution
Dept. of Decision Sci. & Managerial Econ., Chinese Univ. of Hong Kong, Shatin
Volume
19
Issue
4
fYear
2007
fDate
4/1/2007 12:00:00 AM
Abstract
Electronic negotiation systems have been devised to create an electronic marketplace for bargaining, auctions, reverse auctions, and exchanges between multiple buyers and sellers. Most studies of negotiation systems concentrate on negotiation process modeling and data modeling - rather than on strategies and efficiency - for a multiple-criteria decision making (MCDM) problem in which many criteria are taken into account as attributes for decision making. This study proposes an active collaboration and negotiation framework (ACNF), which is a negotiation support system that uses active documents with embedded business logics or business rules that can adapt to different collaborative strategies in a business-to-business (B2B) environment. The risk preferences of negotiators are modeled and measured by utility functions that provide mathematical tools to compute the relative value of different courses of action. The system is demonstrated, and three experiments are conducted to validate its performance. The experiments show that the negotiation process is very efficient, and the results are both close to the efficient point - and the Pareto frontier - and are fair to both negotiating parties. The framework can be used to efficiently and effectively achieve a settlement in various multiple-criteria bargaining schemes in the electronic marketplace
Keywords
decision making; electronic commerce; negotiation support systems; business-to-business environment; electronic marketplace; multiple-criteria bargaining scheme; multiple-criteria decision making; multiple-criteria electronic negotiation support system;
fLanguage
English
Journal_Title
Knowledge and Data Engineering, IEEE Transactions on
Publisher
ieee
ISSN
1041-4347
Type
jour
DOI
10.1109/TKDE.2007.1018
Filename
4118702
Link To Document