Hybrid Design Method in New Product Development

A hybrid engineering approach to new product development is presented which reduces the time and resources necessary to bring a new product to market. The definition of key engineering and economic feasibility questions are developed. Examples and results of the transformation of these questions into engineering experiments and analytical studies are presented. Proper design of experiments and analytical studies is shown to have a dual effect in that feasibility is tested and some design window or parameter is identified. The early integration of advanced technology resources and product engineers in the feasibility stages is addressed. By this hybrid approach, significant development time can be trimmed.