The Influence Factors of Subscriber Locked in the Era of 4G - A Consumer Behavior Perspective

In order to discover the most significant factors which affect the selecting of the young consumer on their mobile operators, a questionnaire is used in this paper to get some information about the mobile users. And based on the perspective of consumer behavior, consumer behavior model is used in this research. To test and verify this model, this paper use PCA (principal component analysis) in the data analysis and then get two significant factors: the Experience and the Outside-effects, and then put forward the strategy of family binding. This paper also explains the other data which come from the questionnaire and give some suggestions to the three mobile operators for their market share in the 3G and even 4G users compete.