Title :
Will the Overseas Expansion of Facebook Succeed?
Author :
Wan, Yun ; Kumar, Vaishali ; Bukhari, Amina
Author_Institution :
Univ. of Houston, Houston, TX
Abstract :
Social networking sites (SNSs) are becoming mainstream and are spreading worldwide. Here, the authors review Facebook and Orkut, two major SNSs, and analyze a recent survey conducted among Indian and Pakistani Orkut users. They aim to investigate Orkut users´ experiences with Facebook, which has a stronghold in the US and is expanding globally to compete with Orkut. The survey indicates that the conservative and anticommercial Indian and Pakistani cultures might be a major challenge for Facebook in competing with Orkut in these societies.
Keywords :
Web sites; human factors; social sciences computing; Indian Orkut users; Pakistani Orkut users; US Facebook; social networking sites; user experiences; Advertising; Facebook; IP networks; MySpace; Operating systems; Read only memory; Social network services; Statistics; Timing; Wikipedia; culture; facebook; orkut; social networking sites; social networks; survey;
Journal_Title :
Internet Computing, IEEE
DOI :
10.1109/MIC.2008.70
