DocumentCode

1213512

Title

The power of corporate communication: Crafting the voice and image of your business [Book Review]

Author

Brammer, C.

Author_Institution

University of Alabama

Volume

46

Issue

2

fYear

2003

fDate

6/1/2003 12:00:00 AM

Firstpage

149

Lastpage

151

Keywords

Advertising; Book reviews; Business communication; Companies; Crisis management; Marketing management; Motion pictures; Planning; Public relations; Strips;

fLanguage

English

Journal_Title

Professional Communication, IEEE Transactions on

Publisher

ieee

ISSN

0361-1434

Type

jour

DOI

10.1109/TPC.2003.813155

Filename

1202403