Title :
The power of corporate communication: Crafting the voice and image of your business [Book Review]
Author_Institution :
University of Alabama
fDate :
6/1/2003 12:00:00 AM
Keywords :
Advertising; Book reviews; Business communication; Companies; Crisis management; Marketing management; Motion pictures; Planning; Public relations; Strips;
Journal_Title :
Professional Communication, IEEE Transactions on
DOI :
10.1109/TPC.2003.813155