Managing your EDA investments

Every IC/systems design manager faces the same optimization problem: how to minimize costs while maximizing productivity? Take it one or two organizational levels higher and the problem becomes even move critical. That´s because individual performance ratings and bonuses are based on metrics such as below-budget, on-time delivery for new products. The following concepts are discussed: competitive advantage, parity, and the design process; the M1-M2-M3 model; and the application of M1-M2-M3 model