Title :
Accountable? The Problems and Solutions of Online Ad Optimization
Author :
Edelman, Benjamin
Author_Institution :
Bus. Sch., Harvard Univ., Boston, MA, USA
Abstract :
Online advertising can be a marketer´s dream, but it can also facilitate fraud. The author provides an overview of the problems of online ad optimization and offers some solutions.
Keywords :
Internet; advertising; fraud; fraud; online ad optimization; online advertising; Advertising; Consumer behavior; Internet; Market research; Online services; Privacy; Google; ad optimization; online ad placements; online advertising; privacy;
Journal_Title :
Security & Privacy, IEEE
DOI :
10.1109/MSP.2014.107
