• DocumentCode
    1235692
  • Title

    Computer business or monopoly?

  • Author

    Lewis, Ted

  • Author_Institution
    Code CS, Naval Postgraduate Sch., Monterey, CA, USA
  • Volume
    29
  • Issue
    1
  • fYear
    1996
  • fDate
    1/1/1996 12:00:00 AM
  • Firstpage
    10
  • Lastpage
    13
  • Abstract
    Defines one of the principles governing the current transition from the post-industrial to the information society. The computer business is like one big Monopoly game with a global playing board. However, in place of the die and the Community Chest cards, the computer business game uses the scientific approach pioneered by Lanchester, Koopmans and Nobuo Taoka. The new Lanchester strategy is a method for out-guessing the Starbuck coffee-crazed marketers in Seattle. The next time you read about a merger between two fierce competitors in the computer industry, remember the Lanchester strategy and the rules of the game. The winner is the one that ends up with a 73% market share. Using other people´s money to buy companies is perhaps the easiest way. But it all depends on where you want to go-up or down?
  • Keywords
    DP industry; commerce; economics; socio-economic effects; New Lanchester Strategy; company purchases; competitors; computer business; computer industry; information society; market share; mergers; monopoly; post-industrial society; scientific approach; Companies; Computer industry; Corporate acquisitions; Europe; Hardware; Manufacturing industries; Merging; Monopoly; Profitability;
  • fLanguage
    English
  • Journal_Title
    Computer
  • Publisher
    ieee
  • ISSN
    0018-9162
  • Type

    jour

  • DOI
    10.1109/2.481430
  • Filename
    481430