DocumentCode
1235692
Title
Computer business or monopoly?
Author
Lewis, Ted
Author_Institution
Code CS, Naval Postgraduate Sch., Monterey, CA, USA
Volume
29
Issue
1
fYear
1996
fDate
1/1/1996 12:00:00 AM
Firstpage
10
Lastpage
13
Abstract
Defines one of the principles governing the current transition from the post-industrial to the information society. The computer business is like one big Monopoly game with a global playing board. However, in place of the die and the Community Chest cards, the computer business game uses the scientific approach pioneered by Lanchester, Koopmans and Nobuo Taoka. The new Lanchester strategy is a method for out-guessing the Starbuck coffee-crazed marketers in Seattle. The next time you read about a merger between two fierce competitors in the computer industry, remember the Lanchester strategy and the rules of the game. The winner is the one that ends up with a 73% market share. Using other people´s money to buy companies is perhaps the easiest way. But it all depends on where you want to go-up or down?
Keywords
DP industry; commerce; economics; socio-economic effects; New Lanchester Strategy; company purchases; competitors; computer business; computer industry; information society; market share; mergers; monopoly; post-industrial society; scientific approach; Companies; Computer industry; Corporate acquisitions; Europe; Hardware; Manufacturing industries; Merging; Monopoly; Profitability;
fLanguage
English
Journal_Title
Computer
Publisher
ieee
ISSN
0018-9162
Type
jour
DOI
10.1109/2.481430
Filename
481430
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