Title :
Technology diversification in “MUL-TECH” corporations
Author :
Granstrand, Ove ; Oskarsson, Christer
Author_Institution :
Dept. of Ind. Manage., Chalmers Univ. of Technol., Goteborg, Sweden
fDate :
11/1/1994 12:00:00 AM
Abstract :
This paper explores the nature of technology diversification at the product and corporate levels and shows its strong impact upon growth of R&D expenditures and growth of corporate sales. The emergence of “mul-tech” corporations, that is, corporations operating in many technologies, is demonstrated and the hypothesis that technology diversification creates a potential for growth is tested. However, in order to realize mul-tech-based growth it is of vital importance to gear technology management toward reaping both economies of scale and of scope through, among other things, communication and coordination, external technology sourcing and internal technology transfer, and cross-fertilization
Keywords :
economics; research and development management; technology transfer; MUL-TECH corporations; R&D expenditures; communication; coordination; corporate sales growth; cross-fertilization; economies of scale; external technology sourcing; internal technology transfer; technology diversification; technology management; Chemical technology; Consumer electronics; Costs; Economies of scale; Educational technology; Gears; Marketing and sales; Research and development; Technology management; Testing;
Journal_Title :
Engineering Management, IEEE Transactions on