Trademarks and potholes on the superhighway

Practically overnight, the Internet has become a major commercial channel. Those of you who buy groceries at HomeGrocer.com, health care items at drugstore.com, and books at Amazon.com are sure to agree. The numbers confirm that commerce is booming on the Web. With hundreds of billions of dollars changing hands, the World Wide Web might just as well be called the Wild Wild West as far as trademarks are concerned. Although disorder and uncertainty were hallmarks of the Web only a few years ago, there is now a substantial and growing body of law that provides ample guidance for the proper use of trademarks on the Internet