Maintaining technology leadership through improved technology strategy implementation

Excellent product development performance is no longer enough to maintain a leadership position in technology-driven industries. Faced with competition from new technologies and rapid introductions of new products by their competitors, leading companies are beginning to focus on improving technology management, the link between product strategy and product development. This article reviews how companies can achieve significant R&D performance improvements by implementing the technology management best practices used by leading companies to manage the development and implementation of new technologies.