DocumentCode
1257022
Title
The Tussle around Online Privacy
Author
Erramilli, Vijay
Author_Institution
Telefonica Research
Volume
16
Issue
4
fYear
2012
Firstpage
69
Lastpage
71
Abstract
The predominant business model for most online entities is to offer a free service that attracts users and then monetize those users\´ personal information via advertisements and marketing. Owing to these strong economic incentives, online services are becoming increasingly more adept at using new ways to collect personal information, while users lose more of their privacy. Here, the author investigates this "tussle" between online stakeholders.
Keywords
advertising; data privacy; advertisements; economic incentives; marketing; online privacy; online services; online stakeholders; personal information; predominant business model; tussle; Computer security; Data privacy; Google; Internet; Online services; Privacy; Social network services; content providers; online business models; online privacy; online stakeholders;
fLanguage
English
Journal_Title
Internet Computing, IEEE
Publisher
ieee
ISSN
1089-7801
Type
jour
DOI
10.1109/MIC.2012.92
Filename
6257373
Link To Document