DocumentCode
1257147
Title
Because the human brain does not change, technology must
Author
Ausubel, Jesse H.
Author_Institution
Rockerfeller Univ., New York, NY, USA
Volume
14
Issue
10
fYear
1999
fDate
10/1/1999 12:00:00 AM
Firstpage
3
Lastpage
8
Abstract
My message is my title: Because the Human Brain Does Not Change, Technology Must. That is, technology must change, must improve, to accommodate billions more people and to lift the standard of living. Engineers, receiving feedback from the market and regulated wisely in the public interest, do much of the improving. Thus, the chance for improving Earth´s environment hinges on engineers, and therefore their social context and technical vision. First, I will explain what I mean by the unchanging human brain. Then I will exemplify technical change in energy and agriculture in the cardinal directions it must go
Keywords
agriculture; energy resources; environmental factors; technological forecasting; best practice; decarbonization; energy sources; green environment; improved Earth environment; landless agriculture; social context of engineers; technical vision; technology change; triune brain; unchanging human brain; Agricultural engineering; Agriculture; Feedback; Fuels; Humans; Hydrogen; Logistics; Permission; Power engineering and energy; Sustainable development;
fLanguage
English
Journal_Title
Aerospace and Electronic Systems Magazine, IEEE
Publisher
ieee
ISSN
0885-8985
Type
jour
DOI
10.1109/62.799623
Filename
799623
Link To Document