Abstract :
With 25,000,000 candle power of light flashed against the sky each night, New York´s Great White Way is a challenge to the imagination and ingenuity of the advertising artist. One has but to saunter up Broadway at night time to see how well this challenge is being met with every conceivable device for attracting the attention of the vast crowds that throng the brightest spot in the world every evening. Of all these various devices, animated lights, with the extensive variety of motions they make possible, are seen to be in predominance. For the great power of moving lights lies in the fact that they help to tell a story vividly, and the advertiser who can get his story across to the public can be sure of its attention.
