Book interview

Whenever a revolution comes along, its protagonists, bystanders and commentators will naturally divide into two camps. There will be those who see change as a force for good, the guiding light to a brave new world, and those who run scared, pretend it??s not happening and hide their heads in the sand. Of course, not all revolutions are like this. But the social networking software revolution is. We live in a world where there are more mobile phones than there are toothbrushes. People care more about being digitally connected than their teeth.