Title :
How Web site decision technology affects consumers
Author :
Jedetski, Juli ; Adelman, Leonard ; Yeo, Cedric
Abstract :
Using decision technology on a Web site to support alternative comparison increases satisfaction and the use of compensatory strategies among users but, surprisingly, does not affect their decision confidence or time-performing tasks
Keywords :
Internet; electronic commerce; human factors; information resources; How Web site decision technology; Internet consumer sites; alternative comparison; compensatory strategies; decision confidence; decision technology; time-performing tasks; Decision theory; Human factors; Internet; Laboratories; Pediatrics; Profitability; Testing; Usability;
Journal_Title :
Internet Computing, IEEE
DOI :
10.1109/4236.991446
