The influence of micro-blog reputation on garment companies´ Online shopping sale

The popularity of “Online shopping” makes word of mouse becoming a hot topic in the research field of marketing management. This paper chose eight well-known clothing brands who have implemented e-commerce for a long time as samples, selected clothing brands´ micro-blog referenced numbers as the micro-blog reputation index and sales of representative clothing in the Tmall as sales index, then carried out correlation analysis on the two sets of data. Results show that the Internet word of mouth does not immediately reflected in the increase of sales, and although price is the key factor of the fluction of network sales, but not the decisive factor that influences the correlation between micro-blog reputation and sales.