Abstract :
What do you do when you dominate your market? You find other markets to dominate. That´s the plan for Taiwan Semiconductor Manufacturing Co. (TSMC), the world¿s biggest semiconductor foundry, according to its founding chairman, who retook the reins of the company in mid-June. Morris Chang, the recently reappointed chairman and CEO, says that a better future lies ahead for the firm if it pushes into green energy- specifically solar power and LEDs.