• DocumentCode
    1281587
  • Title

    Innovative marketing ¿ or selling seedcorn?

  • Author

    Ryan, C.G.

  • Author_Institution
    , Swindon, UK
  • Volume
    31
  • Issue
    7
  • fYear
    1985
  • fDate
    7/1/1985 12:00:00 AM
  • Firstpage
    503
  • Lastpage
    506
  • Abstract
    There is potentially much to be gained by the marketing of a company´s technology in parallel to the sales of products, and there are a number of examples readily available in British industry. But why has this practice not become more widespread and what are the dangers to the company´s own products?
  • fLanguage
    English
  • Journal_Title
    Electronics and Power
  • Publisher
    iet
  • ISSN
    0013-5127
  • Type

    jour

  • DOI
    10.1049/ep.1985.0314
  • Filename
    5187764
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1281587