Abstract :
Broadcasters have suffered something of a double whammy in the past few years. As the Internet really started showing its promise as an advertising medium, it prompted advertisers to divert some of their spending away from TV Then came the global downturn which, like others before it, forced them to cut back on what they were spending anyway. Against this backdrop, TV broadcasters are also increasingly switching to digitaltransmission and committing to 24-hour programming and all that brings with it, such as subsidiary channels and programmes in high definition (HD). The pressure is on, then, to cut costs and improve efficiency. It´s here that automation is proving important.
