Abstract :
The author is an industry commentator has just filed his 100th management column for the IET website. The author states that most large companies not just in manufacturing are led by people whose grip on reality is so tenuous it´s a wonder they can brush their own teeth. The opinion column´s rather grand aim was as weapon of mass instruction, to lay out the issues besetting manufacturing, engineering and IT or related activities, and comment upon them entertainingly if possible.