DocumentCode :
1282809
Title :
The Oracle Story, Part 1: 1977-1986
Author :
Preger, Robert
Volume :
34
Issue :
4
fYear :
2012
Firstpage :
51
Lastpage :
57
Abstract :
Starting in 1977, the founders of the Oracle Corporation created a product and a company which in less than 20 years would come to dominate the DBMS marketplace, and become one of the world´s largest computer software and services companies. With virtually no outside financial investment, the founders bootstrapped the company by developing project software under contract while working overtime to develop the original Oracle relational database management systems product. Through a combination of insightful decisions about the direction of the technology and fortunate advances in the marketplace, Oracle was able to leapfrog the established software vendors who were committed to older legacy DBMS approaches. And by aggressive and smart marketing and ongoing development work, Oracle was able to outdistance their RDBMS competitors and hold their own even against IBM. This article tells about the first 10 years of the Oracle story.
Keywords :
DP industry; marketing; project management; relational databases; software development management; Oracle Corporation; Oracle relational DBMS product development; Oracle relational database management systems; RDBMS; aggressive marketing; project software development; smart marketing; software vendors; Companies; Database systems; History; Operating systems; Relational databases; Software development; Bob Miner; DBMS; DEC; IBM; Larry Ellison; Oracle; RDBMS; database management system; history of computing; minicomputers; relational database management system; relational databases; software products; software services;
fLanguage :
English
Journal_Title :
Annals of the History of Computing, IEEE
Publisher :
ieee
ISSN :
1058-6180
Type :
jour
DOI :
10.1109/MAHC.2012.54
Filename :
6297977
Link To Document :
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