Recommended for you

Author

Konstan, Joseph A. ; Riedl, John

Volume

49

Issue

10

fYear

2012

fDate

10/1/2012 12:00:00 AM

Firstpage

54

Lastpage

61

Abstract

One morning in April, we each directed our browsers to Amazon.com´s website. Not only did the site greet us by name, the home page opened with a host of suggested purchases. It directed Joe to Barry Greenstein´s Ace on the River: An Advanced Poker Guide, Jonah Lehrer´s Imagine: How Creativity Works, and Michael Lewis´s Boomerang: Travels in the New Third World. For John it selected Dave Barry´s Only Travel Guide You´ll Ever Need, the spy novel Mission to Paris, by Alan Furst, and the banking exposé The Big Short: Inside the Doomsday Machine, also by Michael Lewis. By now, online shoppers are accustomed to getting these personalized suggestions. Netflix suggests videos to watch. TiVo records programs on its own, just in case we´re interested. And Pandora builds personalized music streams by predicting what we´ll want to listen to.

Keywords

Web sites; customer services; home shopping; purchasing; recommender systems; Netflix; Pandora; TiVo; Web site home page; online shoppers; personalized music streams; personalized suggestions; program recording; purchasing; recommender systems; Browsers; Consumer products; Internet; Matrix decomposition; Recommender systems;

fLanguage

English

Journal_Title

Spectrum, IEEE

Publisher

ieee

ISSN

0018-9235

Type

jour

DOI

10.1109/MSPEC.2012.6309257

Filename

6309257