• DocumentCode
    1298719
  • Title

    Digitization and Value Creation

  • Author

    Greenstein, Shane

  • Author_Institution
    greenstein@kellogg.northwestern.edu
  • Volume
    30
  • Issue
    4
  • fYear
    2010
  • Firstpage
    4
  • Lastpage
    5
  • Abstract
    Often, the simplest economic questions are the hardest to answer. Consider these: How much economic value did the massive decline in the cost of digitization in the last two decades create? And, would a similar level of decline in the next decade create the same amount of value? These are surprisingly difficult questions to answer. Obviously, large cost declines create new value. How much value? We can look deeply at the past but still find it hard to answer that question with any precision. Many factors enhance or limit the extent of value created. If we cannot analyze the past, surely predicting the future is fraught with challenges.
  • Keywords
    Internet; economics; social aspects of automation; digitization; economic value; value creation; Advertising; Broadband communication; Consumer electronics; Economics; Internet; Media; Subscriptions; Internet; Web applications; World Wide Web; broadband; e-commerce; online shopping; value creation;
  • fLanguage
    English
  • Journal_Title
    Micro, IEEE
  • Publisher
    ieee
  • ISSN
    0272-1732
  • Type

    jour

  • DOI
    10.1109/MM.2010.64
  • Filename
    5550993