Title :
Service Design: It´s All in the Brand
Author_Institution :
City Univ. London, London, UK
Abstract :
This column argues that requirements analysts will soon need to deal with service design, and describes one service design method to demonstrate the challenges that analysts will face.
Keywords :
customer services; software engineering; user centred design; customer experience; service design; service economy; Buildings; Cities and towns; Design methodology; Presses; Technological innovation; Usability; brand innovation; requirements; service design;
Journal_Title :
Software, IEEE
DOI :
10.1109/MS.2010.124
