DocumentCode :
1304440
Title :
Who owns... the brand? [Manufacturing Ownership]
Author :
Betts, B.
Volume :
5
Issue :
11
fYear :
2010
Firstpage :
54
Lastpage :
56
Abstract :
Counterfeiting has been around for millennia, but technology and globalisation mean that it now poses greater threats to the manufacturer than ever before. The article looks on the growing challenge of avoiding counterfeiters.
Keywords :
fraud; industrial property; marketing; brand ownership; counterfeiting;
fLanguage :
English
Journal_Title :
Engineering & Technology
Publisher :
iet
ISSN :
1750-9637
Type :
jour
Filename :
5557679
Link To Document :
https://search.ricest.ac.ir/dl/search/defaultta.aspx?DTC=49&DC=1304440
