Title :
Intertemporal Discount Factors as a Measure of Trustworthiness in Electronic Commerce
Author :
Hazard, Christopher J. ; Singh, Munindar P.
Author_Institution :
Dept. of Comput. Sci., North Carolina State Univ., Raleigh, NC, USA
fDate :
5/1/2011 12:00:00 AM
Abstract :
In multiagent interactions, such as e-commerce and file sharing, being able to accurately assess the trustworthiness of others is important for agents to protect themselves from losing utility. Focusing on rational agents in e-commerce, we prove that an agent´s discount factor (time preference of utility) is a direct measure of the agent´s trustworthiness for a set of reasonably general assumptions and definitions. We propose a general list of desiderata for trust systems and discuss how discount factors as trustworthiness meet these desiderata. We discuss how discount factors are a robust measure when entering commitments that exhibit moral hazards. Using an online market as a motivating example, we derive some analytical methods both for measuring discount factors and for aggregating the measurements.
Keywords :
Internet; electronic commerce; multi-agent systems; security of data; electronic commerce; intertemporal discount factors; multiagent interactions; online market; rational agents; trustworthiness; Context; Cost accounting; Ethics; Hazards; Integrated circuits; Stability analysis; Trust; intertemporal discounting.; reputation;
Journal_Title :
Knowledge and Data Engineering, IEEE Transactions on
DOI :
10.1109/TKDE.2010.141