Title :
Click Fraud and the Adverse Effects of Competition
Author :
Xiarong Li ; Zeng, Daniel Dajun ; Yong Liu ; Yanwu Yang
Author_Institution :
Chinese Acad. of Sci., Beijing, China
Abstract :
Modeling click fraud as a competitive strategy illustrates the motivations behind publisher behaviors and shows how it evolves and harms market efficiency.
Keywords :
advertising; computer crime; fraud; click fraud modelling; competition adverse effects; market efficiency; Advertising; Cost function; Economics; Intelligent systems; Search engines; click fraud; intelligent systems; social and economic computing;
Journal_Title :
Intelligent Systems, IEEE
DOI :
10.1109/MIS.2011.76
