Title :
Technical communication as business strategy: how changes in discursive patterns affect the value of technical communication in cross-functional team settings
Author :
Norton, David W.
fDate :
3/1/2000 12:00:00 AM
Abstract :
The article describes how the role of an information architect increased in value and how that increased value changed the job description. It goes on to examine how blending knowledge occurs through shifts in terminology, imitation of another field, and selling new concepts
Keywords :
commerce; personnel; professional communication; business strategy; cross-functional team settings; discursive patterns; information architect; job description; new concepts; technical communication; terminology; Business communication; Communication industry; Costs; Cultural differences; Global communication; History; Impedance; Online Communities/Technical Collaboration; Professional communication; Writing;
Journal_Title :
Professional Communication, IEEE Transactions on
