• DocumentCode
    131504
  • Title

    Design of Intelligent Marketing System Based on E-Commerce Trading

  • Author

    Du Linzhi ; Sun Xiaoman ; Chen Xiao

  • Author_Institution
    Econ. & Trade Coll., XingTai Univ., Xingtai, China
  • fYear
    2014
  • fDate
    10-11 Jan. 2014
  • Firstpage
    243
  • Lastpage
    246
  • Abstract
    This paper mainly studies development and establishment of E-commerce trade platform, specifically to provide the service platform for online marketing and e-commerce trade activities. The establishment of e-commerce trade platform includes the model of the virtual e-commerce centre, the immediately release of enterprise´s products information, real-time information feedback browsing based on the Web page, the design of the shopping cart, the design of goods order confirmation, the design of the information consultancy service platform, etc. The e-commerce trade platform constructed a convenient and personalized e-commerce environment for the consumers and business operators. The whole platform possesses versatile, convenient and tradeability.
  • Keywords
    Web sites; electronic commerce; online front-ends; order processing; retail data processing; Web page; e-commerce trade activities; e-commerce trade platform; enterprise product information; goods order confirmation design; information consultancy service platform design; intelligent marketing system design; online marketing; real-time information feedback browsing; service platform; shopping cart design; virtual e-commerce centre; Automation; Mechatronics; B2C Model; E-Commerce; Network Trade Platform; Online Shopping;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Measuring Technology and Mechatronics Automation (ICMTMA), 2014 Sixth International Conference on
  • Conference_Location
    Zhangjiajie
  • Print_ISBN
    978-1-4799-3434-8
  • Type

    conf

  • DOI
    10.1109/ICMTMA.2014.61
  • Filename
    6802677