Title :
Design of Intelligent Marketing System Based on E-Commerce Trading
Author :
Du Linzhi ; Sun Xiaoman ; Chen Xiao
Author_Institution :
Econ. & Trade Coll., XingTai Univ., Xingtai, China
Abstract :
This paper mainly studies development and establishment of E-commerce trade platform, specifically to provide the service platform for online marketing and e-commerce trade activities. The establishment of e-commerce trade platform includes the model of the virtual e-commerce centre, the immediately release of enterprise´s products information, real-time information feedback browsing based on the Web page, the design of the shopping cart, the design of goods order confirmation, the design of the information consultancy service platform, etc. The e-commerce trade platform constructed a convenient and personalized e-commerce environment for the consumers and business operators. The whole platform possesses versatile, convenient and tradeability.
Keywords :
Web sites; electronic commerce; online front-ends; order processing; retail data processing; Web page; e-commerce trade activities; e-commerce trade platform; enterprise product information; goods order confirmation design; information consultancy service platform design; intelligent marketing system design; online marketing; real-time information feedback browsing; service platform; shopping cart design; virtual e-commerce centre; Automation; Mechatronics; B2C Model; E-Commerce; Network Trade Platform; Online Shopping;
Conference_Titel :
Measuring Technology and Mechatronics Automation (ICMTMA), 2014 Sixth International Conference on
Conference_Location :
Zhangjiajie
Print_ISBN :
978-1-4799-3434-8
DOI :
10.1109/ICMTMA.2014.61