Title :
Technical publicity
Author_Institution :
Gardner, Jones & Co., Chicago, IL, USA
fDate :
6/1/1974 12:00:00 AM
Abstract :
Case history of strategic planning for highly successful technical publicity and public relations program to promote increased sales of a mature product line with stable market. Emphasizes study approach to: (1) Uncover problems which seem to block increased sales; (2) Identify opportunities for communicating with specifying/buying influences; and (3) Determine communications ammunition (news and technical or marketing information) that editors, meeting program chairmen, etc. would feel is worth communicating to their readers or members.
Keywords :
advertising; publishing; technical presentation; public relations; sales; strategic planning; technical publicity; Buildings; Catalogs; Companies; Heating; Lighting; Public relations; Switches;
Journal_Title :
Professional Communication, IEEE Transactions on
DOI :
10.1109/TPC.1974.6591915
