Title :
E-commerce trust metrics and models
Author :
Manchala, Daniel W.
Author_Institution :
Res. & Technol., Xerox Corp., El Segundo, CA, USA
Abstract :
Traditional models of trust between vendors and buyers fall short of requirements for an electronic marketplace, where anonymous transactions cross territorial and legal boundaries as well as traditional value-chain structures. Alternative quantifications of trust may offer better evaluations of transaction risk in this environment. This article introduces a notion of quantifiable trust and then develops models that can use these metrics to verify e-commerce transactions in ways that might be able to satisfy the requirements of mutual trust. The article uses two examples in illustrating these concepts: one for an e-commerce printing enterprise and the other for Internet stock trading
Keywords :
Internet; credit transactions; electronic commerce; information resources; risk management; security of data; Internet stock trading; e-commerce printing enterprise; e-commerce transaction verification; e-commerce trust metrics; e-commerce trust models; electronic marketplace; mutual trust; quantifiable trust; transaction risk evaluation; vendor/buyer trust; Business; Costs; Credit cards; Cryptography; History; Internet; Printing; Protocols; Security; Sockets;
Journal_Title :
Internet Computing, IEEE
DOI :
10.1109/4236.832944
