E-commerce trust metrics and models

Author

Manchala, Daniel W.

Author_Institution

Res. & Technol., Xerox Corp., El Segundo, CA, USA

Volume

4

Issue

2

fYear

2000

Firstpage

36

Lastpage

44

Abstract

Traditional models of trust between vendors and buyers fall short of requirements for an electronic marketplace, where anonymous transactions cross territorial and legal boundaries as well as traditional value-chain structures. Alternative quantifications of trust may offer better evaluations of transaction risk in this environment. This article introduces a notion of quantifiable trust and then develops models that can use these metrics to verify e-commerce transactions in ways that might be able to satisfy the requirements of mutual trust. The article uses two examples in illustrating these concepts: one for an e-commerce printing enterprise and the other for Internet stock trading

Keywords

Internet; credit transactions; electronic commerce; information resources; risk management; security of data; Internet stock trading; e-commerce printing enterprise; e-commerce transaction verification; e-commerce trust metrics; e-commerce trust models; electronic marketplace; mutual trust; quantifiable trust; transaction risk evaluation; vendor/buyer trust; Business; Costs; Credit cards; Cryptography; History; Internet; Printing; Protocols; Security; Sockets;

fLanguage

English

Journal_Title

Internet Computing, IEEE

Publisher

ieee

ISSN

1089-7801

Type

jour

DOI

10.1109/4236.832944

Filename

832944