Where are you, now that I need you: Or societal communication concepts: A PSYCHOM ´72 paper

This paper concerns itself with the problem of a communicator locating his audience in what is termed psychological or “meaning” space as the prelude to “facilitation of meaning” (which is suggested as the essence of human communication.) To this end, the dimensions of a universe of meaning or “meaning space,” which may be related to any topic or object of concern, are suggested, along with some measurement methods. The author discusses briefly the theoretical relationships inherent in the approach and the implications of those relationships for the user. He suggests that the approach is at odds with much that we have been taught about communication.