Personal and structural factors in the communication of technical information

The communication practices in a technical field and also in a particular group(s) may affect significantly both the nature and quality of information generated as well as its diffusion and impact. Intentionally or otherwise, individuals who are a part of such groups are constantly communicating about themselves, their work and their group. As the quantity of information and the needs to communicate to either professional or layman increases, the number of scientists who understand the science and art of communicating becomes inadequate. In communicating to the public (and even to selected publics) scientists unintentionally may be contributing to the development of unrealistic and even dangerous attitudes. Specific feasible measures can correct certain of these conditions and prevent development of others.