Abstract :
That a new era in sign lighting is on in earnest is evidenced by the rapidly increasing number of new, bigger, and brighter electric signs in all parts of the country. There is hardly a city or town of any size in which the residents have not experienced real thrills from gazing upon one or more recently-installed, attractive, interest-compelling electric signs. Whether located in the world-famous white-light district of Broadway, or over the door of the general merchandise store on Main Street in a small town, the brighter electric signs shine forth at night and burn their glowing messages into the minds of all passers-by with great effectiveness.
