Title :
How to use a trademark in text
Author_Institution :
Kaye, Scholer, Fierman, Hays & Handler, New York, NY, USA
fDate :
6/1/1977 12:00:00 AM
Abstract :
A trademark may be a valuable asset to its owner but this `property´ can be lost through improper use by the owner or by others. The do´s and don´ts of trademark protection provide grammatical rules for the use of a trademark in written material.
Keywords :
professional aspects; technical presentation; improper use; owner; protection; technical writing; text; trademark; written material; Advertising; Companies; Diamonds; Materials; Patents; Trademarks; Writing;
Journal_Title :
Professional Communication, IEEE Transactions on
DOI :
10.1109/TPC.1977.6594172
