• DocumentCode
    1330281
  • Title

    How to use a trademark in text

  • Author

    Diamond, S.A.

  • Author_Institution
    Kaye, Scholer, Fierman, Hays & Handler, New York, NY, USA
  • Issue
    1
  • fYear
    1977
  • fDate
    6/1/1977 12:00:00 AM
  • Firstpage
    27
  • Lastpage
    29
  • Abstract
    A trademark may be a valuable asset to its owner but this `property´ can be lost through improper use by the owner or by others. The do´s and don´ts of trademark protection provide grammatical rules for the use of a trademark in written material.
  • Keywords
    professional aspects; technical presentation; improper use; owner; protection; technical writing; text; trademark; written material; Advertising; Companies; Diamonds; Materials; Patents; Trademarks; Writing;
  • fLanguage
    English
  • Journal_Title
    Professional Communication, IEEE Transactions on
  • Publisher
    ieee
  • ISSN
    0361-1434
  • Type

    jour

  • DOI
    10.1109/TPC.1977.6594172
  • Filename
    6594172
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1330281