Title :
Strategies for a publish or Perish world
Author_Institution :
Coll. of Business Administration, Univ. of Hawaii, Honolulu, HI, USA
Abstract :
`Being published´ is sometimes regarded as a criterion for academic tenure and promotion. This paper is an analysis of some of the well known strategies in the academic-success game. Each strategy is evaluated in terms of efficient use of time, publishability of the results, and side effects. In general, an academician must develop a `marketing´ orientation.
Keywords :
publishing; academic tenure; efficient use of time; marketing; promotion; publishability; side effects; strategies; Editorials; Educational institutions; Materials; Mathematics; Psychology; Publishing; Writing;
Journal_Title :
Professional Communication, IEEE Transactions on
DOI :
10.1109/TPC.1978.6594213
