Title :
Mobile Applications and Their Delivery Platforms
Author :
Cortimiglia, M.N. ; Ghezzi, Antonio ; Renga, F.
Author_Institution :
Fed. Univ. of Rio Grande do Sul, Porto Alegre, Brazil
Abstract :
Mobile applications are a multibillion-dollar business. Understanding the business strategies behind them and the characteristics of their distinct delivery platform-the mobile app store-provides a glimpse into the emerging convergence of mobile-Web applications.
Keywords :
Internet; mobile handsets; business strategies; delivery platforms; mobile app store; mobile-Web applications; multibillion-dollar business; Computer applications; Marketing and sales; Mobile communication; Mobile computing; Mobile handsets; Portals; Keywords: Mobile application stores; information technology; mobile applications; mobile-Internet convergence;
Journal_Title :
IT Professional
DOI :
10.1109/MITP.2011.84
