Abstract :
I recently launched two of my latest books on Kindle. Sorry, I am told I am supposed to say "for Kindle", don\´t know why... to mark the occasion, my e-publishers threw a nice party at an old london pub. Beer and wine flowed, the pub\´s famous toasties crunched on the guests\´ teeth. At the height of the festivities, however, a treacherous thought hit me: what are we actually launching? Where is the product or products? Where are the books?