Title :
IT and Business Alignment: The Effect on Productivity and Profitability
Author_Institution :
Stevens Institute of Technology
Abstract :
Surveying business and IT executives from the pharmaceutical industry provides empirical data that offers new insight into how IT and business strategic-alignment maturity affects firm-level productivity and profitability.
Keywords :
pharmaceutical industry; productivity; profitability; socio-economic effects; strategic planning; IT executives; business executives; business strategic-alignment maturity; firm-level productivity; pharmaceutical industry; profitability; Business communication; Capability maturity model; Context modeling; Financial management; Innovation management; Knowledge management; Productivity; Profitability; Project management; Risk management; IT; SAMA modelWeb; Strategic Alignment Maturity model; Strategic alignment; business model transformation; productivity;
Journal_Title :
IT Professional
DOI :
10.1109/MITP.2009.127
