Strategy tools usage in Indonesia: A survey of Indonesia managers

This paper is based on Indonesia survey on the use of strategy tools in Indonesia companies. The research described in this paper is a survey of Indonesia manager and Executive MBA students who completed a paper survey into the use of strategy tools within their organizations. This paper reports the result of a survey conducted with 143 Executive MBA students at School of Business Management, Institute of Technology Bandung (SBM - ITB) from 2 campuses: Bandung campus and Jakarta campus, Indonesia. The purpose of the survey was to explore the strategy tools used in Indonesia companies. A self-report questionnaire inquiring on company strategic planning process practices was distributed. The respondents of executive MBA student, each represents a contributor of strategy team at companies in Indonesia. The data were examined to identify popular strategy tools and techniques utilized in company strategic planning. The data exposed that Indonesia companies essentially engaged in extensive used of strategy tools. Many of traditional strategy tools and techniques prevalent in strategic management literature were used in the process. Realistic implications of the contextual nature of companies´ strategic planning process are discussed.