Abstract :
Every day, in every way, the large corporation looks more and more like a species of dinosaur on its lumbering way to extinction. The cultural and political environment becomes ever more hostile; natural adaptation becomes ever more difficult; possible modes of survival seem to be beyond its imaginative capacity. The author´s thesis is that science is redefining capitalism. The intelligence is here or will soon become available to allow the corporation to evolve into a status befitting a new age. Whether the corporation succeeds or not depends on its response to the challenge, but no constraints of logic prevent its adjustment, only constraints of adaptation. If it is to escape the fate of the brontosaurus, Big Business, prompted by social ferment, must adapt to new ways.
