Title :
Aligning international editing efforts with global business strategies
Author :
Leininger, Carol ; Yuan, Rue
Author_Institution :
San Francisco State Coll., San Francisco, CA, USA
fDate :
3/1/1998 12:00:00 AM
Abstract :
The authors define international editing as editing documents for a multilingual readership or multinational distribution. They argue that international editing embodies and represents corporate global strategies, which directly affect editing choices. They describe three global strategies-ethnocentric, polycentric, or geocentric-and four categories of editing-linguistic, socio-cultural, political, and technical-on which editors can focus to produce business and technical documents that consistently align with corporate global strategies
Keywords :
commerce; document handling; linguistics; politics; socio-economic effects; technical presentation; text editing; business documents; corporate global strategies; document editing; editing choices; ethnocentric strategy; geocentric strategy; global business strategies; international editing; linguistic editing; multilingual readership; multinational distribution; political editing; polycentric strategy; socio-cultural editing; technical documents; technical editing; Business communication; Companies; Dictionaries; Guidelines; Logic; Manuals; Natural languages; Terminology; Vocabulary; Writing;
Journal_Title :
Professional Communication, IEEE Transactions on