Opportunities in mobile crowd sensing

Mobile crowd sensing is a new paradigm that takes advantage of pervasive mobile devices to efficiently collect data, enabling numerous largescale applications. Human involvement is one of the most important features, and human mobility offers unprecedented opportunities for both sensing coverage and data transmission. In this article, we investigate the opportunistic characteristics of human mobility from the perspectives of both sensing and transmission, and discuss how to exploit these opportunities to collect data efficiently and effectively. We also outline various open issues brought by human involvement in this emerging research area.